Effective from February 1, 2022
1.Please read carefully
2. What ‘Personal Information’ do we collect?
2.1. User information:
To provide you Wilder Side products or services, we must collect Personal Information relating to an identified or identifiable natural person (“Personal Information”). We collect Personal Information you provide us, from your use of the Services, and from other sources. Here are the types of Personal Information we collect about you:
Information you provide us. When you register for our Services, purchase products, use any of our Services; and/or when you contact us directly by any communication channel (e.g., Wilder Side LLC’s support tickets, emails), you may provide us Personal Information, such as name, email address, shipping address, phone number, payment information (for Users who purchase product from us), and information you include in your communications with us and with other users on our platform.
Information we collect when you use the Services. When you visit, download, and/or use any of our Services, we may collect aggregated usage Personal Information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity on the Services, session heatmaps and scrolls, non-identifying Personal Information regarding the Visitor’s or User’s device, operating system, internet browser, screen resolution, language and keyboard settings, internet service provider, referring/exit pages, date/time stamps, etc.
3. Why do we collect such ‘Personal Information’
We use your Personal Information for the following purposes:
To provide and operate the Services;
.To further develop, customize, expand, and improve our Services, based on Users’ common or personal preferences, experiences and difficulties;
To provide our Users with ongoing customer assistance and technical support;
To be able to contact our Users with general or personalized product or service-related notices and promotional messages
To help us to update, expand and analyze our records to identify new customers;
To analyze our performance and marketing activities;
To create aggregated statistical data and other aggregated and/or inferred information, which we or our business partners may use to provide and improve our respective services;
To provide you with assistance, upon your request;
To enhance our data security and fraud prevention capabilities; and
To comply with any applicable laws and regulations.
We use your Personal Information for the purposes set out in Section 3 where:
Our use of your Personal Information is necessary to perform a sales transaction; or sales contract or to take steps to enter into a contract with you (e.g. to provide you with customized products, to provide you with our customer assistance and technical support);
Our use of your Personal Information is necessary to comply with a relevant legal or regulatory obligation that we have; or
Our use of your Personal Information is necessary to support legitimate interests and business purposes (for example, to maintain and improve our Services and the effectiveness of Wilderside.life by identifying technical issues), provided it is conducted in a way that is proportionate and that respects your privacy rights.
4. How we share your ‘Personal Information’
No sale of Personal Information. Wilder Side does NOT sell your Personal Information to third parties, period.
We may share your Personal Information with service providers and others (or otherwise allow them access to it) in the following manners and instances:
4.1. Third Party Service Providers: Wilder Side has partnered with a number of selected service providers, whose services and solutions complement, facilitate and enhance our own. These may include print-on-demand services, third-party marketplace providers, web hosting services, billing and payment processing services, fraud detection and prevention services, web analytics, session recording and remote access services, performance measurement, data optimization and marketing services, content providers, and our financial and accounting software (collectively, “Third Party Service Provider(s)”).
Wilder Side may share the following categories of Personal Information with Third Party Service Providers for a business purpose:
identifiers, including name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.
commercial Personal Information, for example Personal Information regarding products or services purchased, obtained, or considered.
4.4. In connection with a change in control: In addition, should Wilder Side undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Information may be shared with the parties involved in such event.
4.5. Social Media Features: Our Services may enable certain Social Media features, widgets, and single sign on features, such as “Facebook Connect,” or “Google Sign-in” (“Social Media Features”). These Social Media Features may collect certain Personal Information from users of our site such as identifiers, including name, alias, unique personal identifier, online identifier, internet protocol address, email address, or other similar identifiers. Social Media Features are hosted either by a third party or directly on our Services.